You want to see an operation that knows what its customers want? Head to Jacobs Creek/St Hugo. Armed with acres of data, and using the in-house sensory scientist, the Barossan arm of the Pernod Ricard empire is famously customer-preference-centric.
You can see all that in the textbook appeal of this St Hugo Barossa Shiraz 2021.
Polished, plump and drenched with plummy fruit, this red is just a wave of generous appeal. Silken, and supported by a second layer of perfectly coiffed chocolate plum oak, it has big company Barossan maker polish written all over it. It’s all carefully done, arguably too polished – to the point where tannins are MIA – but seductive in its plush choc-plum Barossan purpose.
- Best drinking: now to ten years plus
- Score (out of 20): 18
- Score (out of 100): 93
- Alcohol %: 14.5
- RRP (in $AUD): 55
- Winery website: https://www.sthugo.com/
- Would I buy it?: two glasses
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